The Implementation of Social and Behavior Change Communication Intervention to Improve Immunization Demand: A qualitative study in Awabel District, Northwest Ethiopia

The main objective of this study was to explore the current implementation status, and perceived effectiveness of the Social Behavior Change Communication (SBCC) intervention, barriers and facilitators with new strategies aimed at effective implementation of SBCC intervention in Awabel District, Northwest Ethiopia. The study highlighted that the implementation of SBCC interventions is important to improve immunization demand. Despite its effectiveness, there are several multi-level barriers to its successful implementation. Further, greater investments are required to improve infrastructures, staff employment and capacity building.

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Bayih, Getnet, Alemayehu T, Zeleke A. M, Terefe T, Sisay T, Marta F, Asm S, and Binyam T. The Implementation of Social and Behavior Change Communication Intervention to Improve Immunization Demand: A qualitative study in Awabel District, Northwest Ethiopia. The Ethiopian Journal of Health Development, 35(3), (2021). https://ejhd.org/index.php/ejhd/article/view/4652